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商品編號： 9-600-098 出版日期： 2000/03/14 作者姓名： Austin, Robert D.;Nolan, Richard L. 商品類別： Operations management 商品規格： 19p 再版日期： 2000/11/14 地域： New York 產業： Software development industry 個案年度： 1991 - 1995
商品敘述：
Describes the details of IBM''s dramatic corporate turnaround in the early 1990s led by CEO Louis V. Gerstner. Accounts of events are from interviews with IBM executives. Covers the factors that led to the company''s decline and actions taken to recover.
涵蓋領域：
Cross-functional management;Organizational change;IT management;Disruptive innovation
相關資料：
Case Teaching Note, (5-301-073), 22p, by Richard L. Nolan;Case Teaching Note, (9-812-086), 9p, by Paul W. Marshall, James M. Sharpe
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